Branding

Before someone reads your offer, they have already decided how seriously to take you. Branding is where that judgement is made, so it is where we start.

A brand is not a logo. It is the set of decisions that make everything afterwards easier — what you sound like, what you look like, and what you refuse to do.

We work those decisions out first and write them down, so the website, the campaign and the deck that follow do not each reinvent the company from scratch.